Internal Brand Collective

Colour Palette

Primary Palette

All of our assets and collateral will primarily be using these colours as its branding.

Loyal Blue — the dominant colour that is used throughout our designs and assets. We'll see this colour the most alongside the white and black. This is generally used for Titles/Headings.

Black — The primary body text colour.

White — For tiles/cards, accompanied by a 1px Greyzoned 400 border.

Greyzoned 400 — Any border, primarily for the border around the white tiles/cards.

Off-White — Main background

Greyzoned 600 — Secondary Text - Text that are still readable but not the primary focus. Can also be used for 'muted text'.

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Unique Uses

These colours are used occasionally in our assets. They each have their unique purposes.

Soft Blue — Though it is used in the logo, this blue is used sparingly - mainly as an accent colour or if the background is dark.

Subtle Blue — used only for decorative purposes. (ie. background shape to accompany a photo.)

Dark Denim — used as a background colour to provide the audience with a brief respite from the light theme, or to emphasize a particular section or slide.

Legible Blue — Soft Blue actually does not meet AODA standards when used on light backgrounds. As a substitute, please use Legible Blue as a substitute.

Deck Background — Instead of Off-White, please use Greyzoned - 200 (#e9e9e9)

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Secondary Palette

These colours complement the primary palette while adding energy and variety to the brand's visual identity. Please use very sparingly as these colours should not dominate a design.

Colour Palette

Primarily GOcxm branded with 1% NIQ - used very sparingly as a secondary (almost accent) colour

Colour Palette

Main Palette

Colour Palette

Main Palette

Colour Palette

Main Palette

Colour Palette

Main Palette